10 West Digital was founded by current and former Googlers from 10 West Atlanta — the building Google's south-east office called home for over a decade. We design and ship custom AI solutions for the small and mid-sized businesses the rest of the industry can't economically serve.
We don't sell off-the-shelf chatbots. Every engagement starts with your real systems, your real workflows, and your real numbers — and ends with software your team owns and uses. AI is the means, never the point.
Most of the AI work we do for SMBs falls into one of four shapes. Yours is probably one of these — or some combination of them.
Compress the manual and rote work your team is doing by hand into systems that just run.
Build the connective tissue your stack is missing — the tools that let your systems speak to each other and your team get to the work.
Read more of your data than a human team realistically can — surface the patterns and outliers fast enough to act on them.
AI-augmented processes that drive revenue and tighten the loop between marketing, sales, and delivery.
Every engagement follows the same arc — light enough to move fast, structured enough to ship something real. You see working software in the first two weeks. Maintenance is opt-in, not a trap.
Customer interviews. We learn how your business actually runs and where the pain costs you real time or revenue.
We review your platforms, processes, and people — mapping the gap between what's happening now and what's possible.
A scoped, written plan. Trade-offs surfaced. And a respectful 'no' if the work doesn't pencil out.
Infrastructure stood up on the right footprint, sized to keep your cloud bill small as you grow.
Production rollout — instrumented, monitored, and observable from day one. Not a demo. A system.
We make sure the people who'll use it understand it and trust it. AI that no one uses doesn't count.
Optional retainer for evolutions, model upgrades, and the new work that always comes up once a system is live.
Most AI consulting is six-figure mystery meat. Ours isn't. Three tiers, range-bound, with a delivery window. The exact number lands in the written proposal after we've seen the actual problem.
Contained problem, well-defined surface, one clear win.
A single workflow automation, a focused internal tool, or a tightly scoped AI pilot.
Crossing systems, real users, a small app or workflow surface.
Cross-system integrations, internal apps with multiple touchpoints, or more involved AI workflows.
Complex, multi-process, deep customization, and material data.
Multi-agent systems, deep analytics over your operational data, or platforms with significant custom logic.
Need something outside these ranges? We do longer retainers and advisory engagements too — talk to us about the shape.
Discuss your projectSix things we don't compromise on — because they're the reasons we started the studio instead of staying inside the big shop. They're also the reasons our pricing works.
Every person on the engagement brings 10+ years at Google, plus enterprise consulting and marketing experience. No interns. No offshoring. No hand-offs from a salesperson to someone you've never met.
We come from inside Google, where defining how enterprises actually deploy AI in production was the day job. That experience comes with us — and it shows up in your architecture choices.
Claude, Copilot, Gemini, and others. We pick the model for the problem, not by vendor relationship. You don't get locked into anyone's roadmap, and you don't pay for capability you don't use.
We architect for cost. Your cloud bill stays small as usage scales, because the savings come out of your margin — not ours. You see the same numbers we do.
Projects measured in weeks, not months. You see working software inside the first sprint and in production by the date we quoted. Late means we eat it — that's how scoping should work.
No off-the-shelf overlays, no templated demoware. We design the AI to fit your workflows, your data, your team — not the other way around. You own the result, code and all.
When AI is the lever, marketing is one of the most common surfaces it touches. Several of our clients lean on us for both. The mindset is the same: real conversion tracking, real unit economics, no vanity benchmarks.
Talk about a marketing engagementMost marketing engagements run on a monthly retainer with a clear scope. We're happy to advise as a one-off — and we're happy to walk away from work that isn't likely to pay back quickly.
We're intentionally not for everyone. We work where the operational surface is rich enough that AI saves real hours, and where the team is small enough that those hours show up on the bottom line.
HVAC, plumbing, electrical, roofing, landscaping
Dental, optical, dermatology, med-spa
Law, accounting, financial advisory, consulting
Boutique storefronts and showrooms with local catchment
Catalog-driven brands with real margin to work with
Specialty trades and project-based builders
Tutoring, enrichment, vocational, continuing education
Restaurants, lodging, venues, and food service
Not on the list? If you're a service business doing a million or more in revenue and you can articulate what a customer is worth, we should still talk.
10 West Digital is named after 10 10th Street NW — the building in Midtown Atlanta that housed Google's south-east office for over a decade. It's where most of us did our best work, met each other, and watched what happens when serious engineering talent gets pointed at hard problems.
The founders are current and former Googlers. Each brings 10+ years of in-house engineering, AI deployment, and enterprise consulting experience — the kind of talent Fortune 500s line up to hire and small businesses structurally can't reach.
We started 10 West because that gap shouldn't exist. Small and mid-sized businesses have the same problems the big ones do — fragmented systems, manual work that eats margin, decisions made on incomplete data. They just don't have a budget that supports a six-figure consulting engagement. So we built a studio that does the same work, scoped to the right size, priced to the right number.
A twenty-minute call. No deck, no pitch — we'll spend it on your workflow, your systems, and the specific problem you'd hand to AI if you had the team for it. If we're not the right fit, we'll say so.